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Let’s Talk About...
Financial Empowerment

Struggling to speak commercially as an HR leader or need your team to operate with financial confidence? Don’t worry – you’ll be FinE!

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Commercial fluency doesn’t need to stay out of reach

Whether you’re a CPO wanting to command the room in executive meetings or an HR leader building capability across your team, the pressure of strategic priorities means commercial development often gets pushed aside. This leaves HR leaders struggling to speak the language of budget impact, demonstrate commercial value and secure budget for strategic initiatives.

FinE is here to help you build commercial confidence so you can own your space as an equal at the executive table, empower your team to operate independently and drive strategic impact that gets recognised.

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Perfect for…

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Sole traders and small business owners

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In-house
executives

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About me

Hi, I'm Jo, a Commercial HR Coach. With over 25 years as a finance business partner in demanding corporate environments, I’ve specialised in helping non-finance professionals understand and leverage financial data to drive strategic decisions.

I have observed that HR leaders are technically brilliant - exceptional at people strategy, organisational design and talent development - but when it comes to commercial conversations - presenting to the Board, negotiating with the CFO, building business cases that get approved - many struggle.

This isn’t because you are not smart enough but because commercial fluency simply isn’t taught in HR. It is likely no one has ever shown you how to translate HR language into business language. This leaves you at a disadvantage where you don’t feel equipped to hold your own in the C-suite - confident in commercial discussions, credible when defending investments, or capable of driving strategic impact without constantly justifying HR’s value.

This is the gap that I close.

I don’t just explain the numbers. I teach you to speak the language of business impact. Whether you’re a CPO needing to command executive conversations with confidence or an HR leader building commercial credibility, secure budget for strategic initiatives and own your space as an equal in the C-suite.

The outcome is that when HR leaders can speak commercially, everything changes. Finance seeks your input earlier. Operations partners with you strategically. The c-suite involves you when decisions are shaped, not after they’re made. Your team operated independently and you finally get the strategic influence your expertise deserves.

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Client testimonials

  • "Jo has become an invaluable part of my network."

    “Like a finance detective, Jo helps you link HR activities and reports to finance in a way that's clear, evidence-based, and easy to communicate.

    “Whether you're seeking a seat at the table or just want to discuss finance with your FD more confidently, Jo is a must-have in your HR toolkit. With years of finance experience and a friendly approach, don't hesitate to reach out to her!”

  • "My coaching sessions with Jo have been invaluable. "

    “Her warm, approachable nature put me at ease, allowing me to speak openly in a safe, non-judgemental space. Over the course of our sessions, Jo actively listened, challenged my thinking, and held me accountable, helping me create a clear plan moving forward. I now feel much more confident, recognising the importance of my own needs and learning to protect my health and well-being.

    I highly recommend Jo to anyone facing challenges and looking for support to refocus and become the best version of themselves.”

  • "Her kindness and generosity were truly heartwarming."

    “I recently reached out to Jo for help with some calculations I was struggling with, and she immediately stepped in to support me.

    “Jo has so much to offer, and I'm confident she will remain a valuable contact moving forward, as I have no doubt about the value she can add.”

  • "I'm so glad Jo and I met through our shared HR community."

    “She's unique in being the finance expert, and we really appreciate that. When I learned about her business offering, I immediately reached out to see if she had capacity to work with me. I set up my business as a recruitment expert, but financial planning wasn't my strength, and as we grew, I started losing control of things.

    “Jo is brilliant. She takes the time to understand both you and your business, asks insightful questions, listens attentively, and then offers the best advice and guidance. She's honest, kind, empathetic, and direct when needed. Together, we created a solid plan, and Jo has helped me gain clarity on my approach, providing the tools and techniques I now have in place.”

Ready to kick off your commercial confidence journey?

Book your free 30-minute Discovery Call today.

Let’s get to know each other and see how FinE can support you!