Hi, I'm Jo, a Commercial Coach. With over 25 years as a finance business partner in demanding corporate environments, I’ve specialised in helping non-finance professionals understand and leverage financial data to drive strategic decisions.

Senior leaders are technically brilliant - exceptional strategists, operators ad specialists in their field. But when it comes to commercial conversations, presenting to the Board, negotiating with the CFO, building business cases that get approved, many struggle.

This isn’t because you’re not smart enough. It’s because commercial fluency simply isn’t taught. It’s likely no one has ever shown you how to translate your expertise into business language. This leaves you at a disadvantage - not feeling equipped to hold your own in the C-Suite, confident in commercial discussions, credible when defending investments or capable of driving strategic impact without constantly having to justify your function’s value.

This is the gap that I close.

I don’t just explain the numbers. I teach you to speak the language of business impact - whether you’re a newly promoted leader needing to command executive conversations with confidence or an established leader building commercial credibility, securing budget for strategic initiatives and owning your space as an equal in the C-suite.

The outcome? When senior leaders can speak commercially, everything changes. Finance seeks your input earlier. Other functions partner with you strategically. The C-suite involves you when decisions are shaped, not after they’ve been made. Your team operates independently and you finally get the strategic influence your expertise deserves..