About me
Hi, I'm Jo, an experienced Business Finance Interpreter with over 25 years of experience as a finance business partner in demanding corporate environments. Throughout my career, I've specialised in transforming financial data into actionable insights for professionals across all organisational functions and levels.
My mission is to illuminate the story the finances are telling, transforming uncertainty into strategic advantage through:
Clear interpretation of complex financial information
Enhanced financial communication capabilities
Data-driven strategic planning
Confident, informed decision-making
I don't just explain the numbers – I help you harness their power to become financially confident.
How I help
Affectionately known as the FOF (Face of Finance), you’ll often find me, jelly beans in hand, helping business owners make sense of their numbers. I use your financial data to help you deliver clear analysis, accurate forecasts and strategic insights, so you can make confident decisions and plan for the future.
What I don’t do
I’m not a traditional accountant focused on recording the past and ticking compliance boxes. While accuracy matters, my focus is on turning numbers into something usable, as well as something correct.
What’s up with the jelly beans?
I love using jelly beans as a fun, visual way to make finance feel less intimidating. They help me break down complex concepts with you, turning abstract numbers into something more tangible and easy to understand. Whether it's explaining profit margins, cash flow, or pricing, jelly beans make the conversation more engaging… and a little more colourful!
Ready to kick off your financial confidence journey?
Book your free 30-minute Financial Empowerment Consultation today.
Let’s get to know each other and see how FinE can support you!